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2016 Annual Conf Zapp Lecture

OSAP 2016 Annual Conference - Leading the Way to the Safest Dental Visit™

TITLE    Dr. John Zapp Memorial Lecture—Framing the Infection Control Story: Advice from a World-  Class Storyteller



Since we first began talking to each other, telling stories has been a powerful way to capture attention, engage an audience, and motivate them to act. As we learn more about how our minds work, we’re also discovering that stories are intrinsic to decision-making and shape our view of the world. In this keynote address, Andy Goodman will explain why storytelling remains the single most powerful communication tool you possess, and he will offer specific ways you can use stories to communicate more effectively with all the audiences you need to reach.




 Andy Goodman





After attending this program, participants should be able to:

  • Describe why stories are the single most powerful communication tool we have available to us.

  • Describe how to develop and deliver a story that builds identification and empathy.

  • List several stories that can be applied to real-life infection prevention situations to persuade the listener to stop, listen and relate.





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